Management Sutra 1

Management is doing things right; leadership is doing the right things. Peter Drucker.

No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings. Peter Drucker.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker.

The best way to predict the future is to create it. Peter Drucker.